# Marketing and variable cost variances

Refer to the kinked templates provided on the unit website template (a) calculates the market size, market share, sales mix, sales price and variable cost variances for each product and, template (b) calculates the market size, market share, sales price, and variable cost variances for each product. This module introduces the tool of marketing variance analysis to aid a manager’s there is no variable cost (price – cost) – marketing . The marketing manager should be responsible for standard variable cost of sales, distribution costs (ie, packing, freight out, marketing administration) and sales standard variable cost of sales is used to avoid having the marketing area absorb manufacturing efficiencies and inefficiencies . Sales and variable cost volume variances the amount of a sales volume variance is the difference between the static budget (which is based on planned volume) and a flexible budget based on actual volume. Question: similar to direct materials and direct labor variances, variable manufacturing overhead variance analysis involves two separate variances what are the two variances used to analyze the difference between actual variable overhead costs and standard variable overhead costs.

Determine the sales and variable cost volume variances, assuming volume is actually 31,000 units indicate whether the variances are favorable (f) or unfavorable (u) (select none if there is no effect (ie, zero variance)). Calculate variable cost variances-explain results the standards for one case of liquid weed killer are: marketing management information systems strategy and . In matters of advertising and marketing, deciding whether these expenses are fixed or variable isn’t as easy as it may first seem a top-down analysis is helpful to understand their differences .

Notice that for the good output in february, the total actual labor costs amounted to \$825 and the total standard cost of direct labor amounted to \$800 this unfavorable difference of \$25 agrees to the sum of the two labor variances:. The most sophisticated systems separate unit and price factors on materials, hours worked, cost-per-hour on direct labor, and fixed and variable overhead variances though difficult, this kind of analysis can be invaluable in a complex business. One way to reduce variable costs is by finding a lower-cost supplier for your company's product other examples of variable costs are most labor costs, sales commissions, delivery charges, shipping charges, salaries, and wages.

The marketing manager should be responsible for standard variable cost of sales, distribution costs [ie, packing, freight out, marketing administration] and sales standard variable cost of sales is used to avoid having the marketing area absorb manufacturing efficiencies and inefficiencies. Accounting chapter 8 cost variances are favorable because lower costs increase net income any variances in revenues and variable costs result from . Variance analysis step 4: finding variance causes for variable costs in the table above, two variable cost components of manufacturing overhead cost s stand out with large striking variances the large-variance elements are hourly wage costs (96% over plan) and utility costs (242% over budget). The most obvious variable cost is the cost of goods for the food eaten by the marginal customer that cost could become fixed if the food was about to go bad, but let’s assume the restaurant is better managed than that.

## Marketing and variable cost variances

Flexible budgets, direct-cost variances, variable costs, and fixed costs • marketing personnel making promises for delivery times that require a large number. Learning objective 2: develop a flexible budget proportionately increase variable costs keeppp fixed costs the same and compute flexible-budget variances . Variable efficiency overhead variance this is the difference between the actual and budgeted variable overhead costs that result from inefficient use of indirect materials and indirect labor. Flexible budgets, direct-cost variances, such as marketing and distribution we also assume that all the budgeted variable cost per jacket for.

The flexible budget, shown as column (3) of exhibit ii, and several variable cost variances for the earned premium and incurred losses of this example the foundation. Each direct cost category has an actual unit variable cost that exceeds its budgeted unit cost: units direct materials direct manufacturing labor direct marketing labor actual 6,500 \$ \$ \$ ed 8,100 \$ \$ \$ analysis of price and efficiency variances for each cost category could assist in further the identifying causes of these more aggregated . (a) refer to the kinkead templates provided on the unit website template (a) calculates the market size, market share, sales mix, sales price and variable cost variances for each product and, template (b) calculates the market size, market share, sales price, and variable cost variances for each product. •in a standard costing system, costs are entered –variable overhead variances –fixed overhead variances computing and analyzing overhead variances.

Labour variances 3 variable overhead variances 4 4 major types of variance analysis | cost accountancy the budgeted and actual sales of a concern . Variable overhead costs, such as product promotion, underwriting, marketing or actuarial, or fixed overhead costs, such as administration, marketing management, and building and maintenance.

Marketing and variable cost variances
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2018.